FAQs

Frequently Asked Questions (Advertising Services)

What type of advertising services does Vieux Love Society specialize in?

Vieux Love Society specializes in digital marketing, including PPC (Google Ads), social media ads (Facebook, Instagram, LinkedIn, Pinterest, & Threads), display advertising, and search engine optimization (SEO).

Vieux Love Society defines an experience or product’s unique value proposition; utilizing visual storytelling for the target audience.

  • B2B Product Marketing: Focusing on longer sales cycles, complex buyer journeys, and ROI-driven messaging.
  • B2C Product Marketing: Focusing on emotional connection, high-volume sales, and user experience.

Marketing campaigns are strategic, time-bound efforts designed to achieve specific goals like brand awareness, lead generation, or product launches, utilizing channels such as the above referenced social media platforms forms, email, and paid search. 

Goal-Oriented Campaigns:

Brand Awareness Campaign:

Focuses on increasing recognition for a new or existing brand in the market.

Product Launch Campaign: Designed to generate hype and demand for a new product or service.

Lead Generation Campaign: Aims to gather potential customer data to convert into future sales.

Rebranding Campaign: Used when a company updates its brand identity (logo, name, or image) to change public perception.

Seasonal/Event Campaign: Focuses on specific holidays, seasons, or events (e.g., SS26 collection, summer vacation, etc.)

Cause Marketing Campaign: Promotes a product while supporting a social or charitable cause.

Referral Campaign: Encourages existing customers to refer new ones, often using incentives.

Which industries does Vieux Love Society work with?

Vieux Love Society currently specializes in advertising for the below industries:

Retail & E-commerce
Entertainment & Media
Travel & Hospitality
Consumer Packaged Goods

Does Vieux Love Society offer ongoing marketing contracts?

Yes, Vieux Love Society offers ongoing management to ensure your campaigns are constantly optimized for the best ROI.

How does Vieux Love Society measure campaign success?

Success is measured through key performance indicators (KPIs) tailored to your goals, such as cost-per-click (CPC), conversion rate, ROAS (Return on Advertising Spend), and customer acquisition cost (CAC).

Results vary by platform; PPC can yield immediate traffic, while SEO and branding campaigns typically require 3-6 months to show significant results.

You will have full access to a custom reporting dashboard to monitor your campaign performance in real-time. 

What is the minimum budget required?

Vieux Love Society works with a variety of budgets, but recommend a minimum monthly ad spend of {$500-1,500USD} or 10x your target cost per acquisition (CPA) per month, allowing for effective testing; generating sufficient data for optimization.  For growth-focused businesses, allocating 7%–15% of gross revenue to marketing is recommended, with a portion dedicated specifically to paid ads.

How does Vieux Love Society charge for advertising services?

The pricing structure is a base monthly retainer + 10-20% of the total advertising spend, ensuring transparency in how your budget is used. 

What the retainer covers (ad spend not included):

  • Strategic planning and campaign management.
  • Content creation and SEO.
  • Paid advertising management (Google Ads, Social Media).
  • Analytics and performance reporting.

Upon review of the request for services, discovery questions will be reviewed followed by a strategy proposal; upon approval, the summary of logistics will be reviewed to initiate campaigns.

What do you need from me to start?

Access to existing ad accounts, website analytics (Google Analytics), and any branding assets (logos, images)