FAQs

Frequently Asked Questions (Advertising Services)

What type of advertising services does Vieux Love Society specialize in?

Vieux Love Society defines an experience or product’s unique value proposition; utilizing visual storytelling for the target audience of your brand:

Specializing in digital marketing, including PPC (Google Ads), social media ads (Facebook, Instagram, LinkedIn, Pinterest, & Threads), display advertising, and search engine optimization (SEO).

  • B2B Product Marketing: Focusing on longer sales cycles, complex buyer journeys, and ROI-driven messaging.
  • B2C Product Marketing: Focusing on emotional connection, high-volume sales, and user experience.
Individual Post(s):  
For one-off deliverables, fees are often determined by the content format: Static Image Post, Carousel Post, and/or Short Form Video (Reels). Individual posts will be featured on the above mentioned social media platforms including a blog post via Vieux Love Society’s website. 

Subscription Based Services:
Flat rate monthly service fee for ongoing product and/or brand promotion including marketing campaigns, providing predictable costs and continuous optimization.

Marketing Campaigns are strategic, time-bound efforts designed to achieve specific goals like brand awareness, lead generation, or product launches utilizing channels such as the above referenced social media platforms including email and paid search.

Brand Awareness Campaign: Focuses on increasing recognition for a new or existing brand in the market.

Product Launch Campaign: Designed to generate hype and demand for a new product or service.

Lead Generation Campaign: Aims to gather potential customer data to convert into future sales.

Rebranding Campaign: Used when a company updates its brand identity (logo, name, or image) to change public perception.

Seasonal/Event Campaign: Focuses on specific holidays, seasons, or events (e.g., SS26 collection, summer vacation, etc.)

Cause Marketing Campaign: Promotes a product while supporting a social or charitable cause.

Referral Campaign: Encourages existing customers to refer new ones, often using incentives.

Which industries does Vieux Love Society work with?

Vieux Love Society currently specializes in advertising for the below industries:

Retail & E-commerce
Entertainment & Media
Travel & Hospitality

Vieux Love Society upholds a strict quality assurance process for advertising partnerships, only partnering with brands that demonstrate delivering genuine value. Focusing on a reputation built on trust, Vieux Love Society exclusively advertises authentic products and reputable companies that pass an authenticity check; no exceptions.

How does Vieux Love Society measure campaign success?

Success is measured through key performance indicators (KPIs) tailored to your goals, such as cost-per-click (CPC), conversion rate, ROAS (Return on Advertising Spend), and customer acquisition cost (CAC).

Results vary by platform; PPC (pay per click) can yield immediate traffic, while SEO and branding campaigns typically require 3-6 months to show significant results. 

PPC delivers immediate traffic and visibility by placing ads at the top of the search engine results pages (SERPs) and social media feeds as soon as campaigns and blog posts go live. 

Is a minimum budget required for subscription based services?

Vieux Love Society works with a variety of budgets, but recommends a minimum monthly ad spend of {$500-1,500USD} or 10x your target cost per acquisition (CPA) per month, allowing for effective testing; generating sufficient data for optimization. For growth-focused businesses, allocating 7–15% of gross revenue to marketing is recommended, with a portion dedicated specifically to paid ads.

Subscription based marketing plans offer a defined, unchanging package of services - regardless of usage or campaign performance. Simplified billing and budget certainty, covers all features including monthly deliverables: social media, blog, and campaign posts. Excess requests are billed separately or handled next month*

What the subscriptions covers (ad spend not included):

  • Campaign Management 
  • Content Creation and SEO
  • Social Media & Blog Post(s) via Vieux Love Society’s website, Pinterest, Instagram, Threads & LinkedIn 
  • Monthly Marketing Post Performance Report: summarizing key metrics including reach, engagement rate, click through rates (CTR) & follower growth highlighting high performing content and ROI analysis

Upon review of the request for services, discovery questions will be reviewed followed by a strategy proposal; upon approval, the summary of logistics will be reviewed to initiate services.

In addition to base fees:

  • Usage Rights: Reusing Vieux Love Society’s content for your own brand's paid ads typically adds 25% to 200% of the base rate, depending on the duration of usage.
  • Exclusivity: Preventing Vieux Love Society from working with competitors for a set period adds 50% to 300% to the fee.

Ready to create a love story for your brand? 
Please submit an Advertising Request via the contact form, thank you in advance for choosing Vieux Love Society!